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The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Typography and design were crucial to helping these relationships progress—clarity, objectivity, region-less glyphs, and symbols are essential to communication between international partners. International Typographic Style found its niche in this communicative climate and expanded further beyond Switzerland, to America.
Typography, type-founding, and typeface design began as closely related crafts in mid-15th-century Europe with the introduction of movable type printing at the junction of the medieval era and the Renaissance. Handwritten letterforms of the mid-15th century calligraphy were the natural models for letterforms in systematized typography. [1]
Graphic Design focuses on development of concepts and creation of visuals. This includes instruction regarding elements and principles of design, typography, image editing, web and video production, etc. [2] Any medium that uses a graphics to aid in conveying a message, instruction, or an idea is involved in graphical communication.
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. [1] It is the equivalent of prosody stress in speech. Methods and use
He wrote and designed two books: How Typography Works (And why it is important) and L'Effet Gutenberg, that summarize his ideas on writing and designing. After his death, because of his influence in the history of design, the Prize for the Most Beautiful Books in Brussels and Wallonia was named after him, called the Fernand Baudin Prize.