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  2. Sponsored search auction - Wikipedia

    en.wikipedia.org/wiki/Sponsored_search_auction

    A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts.It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties.

  3. Click fraud - Wikipedia

    en.wikipedia.org/wiki/Click_fraud

    Media entrepreneur and journalist John Battelle describes click fraud as the intentionally malicious, "decidedly black hat" practice of publishers gaming paid search advertising by employing robots or low-wage workers to click on ads on their sites repeatedly, thereby generating money to be paid by the advertiser to the publisher and to any ...

  4. Callan Data Systems - Wikipedia

    en.wikipedia.org/wiki/Callan_Data_Systems

    After several weeks of this retailing, the Doves held a public auction at the plant site in February 1986, selling the entire remaining inventory to the highest bidders, and reaping many times their original investment. The bankruptcy proceeding eventually paid secured creditors in full. Unsecured creditors were left holding $1.9 million in ...

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  6. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    The auction plays out in an automated fashion every time a visitor triggers the ad spot. When the ad spot is part of a search engine results page , the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that targets the searcher's Geo-location, the day and time of the search ...

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  9. Generalized first-price auction - Wikipedia

    en.wikipedia.org/.../Generalized_first-price_auction

    The generalized first-price auction (GFP) is a non-truthful auction mechanism for sponsored search (a.k.a. position auctions). [1] In sponsored search n bidders compete for the assignment of k slots. Each slot has an associate click-through rate, the click-through rates are decreasing from top to bottom. The GFP mechanism asks each bidder for a ...

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