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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Fashion houses periodically prompted new trends in women's and high-end fashion. In particular, while working for Christian Dior, Roger Vivier popularized the stiletto heel in 1954. (Men's dress shoes have tended to retain 19th-century British looks such as the Oxford shoe and loafers.)
Keds Champion sneaker, for women, 1916. In 1916, U.S. Rubber consolidated 30 different shoe brand names to create one company. Initially, the name "Peds" was chosen for the brand from the Latin word for feet, but it was already trademarked. [1] [2] Keds's original shoe design, the Champion, was the first mass-marketed canvas-top shoe. [3]
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The U.S. market for sneakers grew steadily as young boys lined up to buy Converse All Stars sneakers endorsed by basketball player Chuck Taylor. During the interwar period , athletic shoes began to be marketed for different sports, and differentiated designs were made available for men.
High-tops, especially of white or black leather, became popular. Other sportswear brands released popular shoes - Reebok had the Reebok Pump, Converse released the Cons and New Balance had the Worthy 790. In the early 1980s, long and white athletic socks, often calf-high or knee-high, were worn with sneakers.
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