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In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
Overall wine-cooler sales dropped 98 percent in 1987 from 1976. California Cooler volume had dropped to 5 million cases, less than one-third of what Seagram's and Gallo each were moving. [citation needed] [3] On 30 March 2007, Majestic Brands, a Danville beverage company, announced plans to try to revive the California Cooler brand. [citation ...
Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
In 1986, the company started a TV commercial campaign advertising its Golden wine cooler products. With Bruce Willis as pitchman [clarification needed], Seagram rose from fifth place among distillers to first in just two years. [14] Truck advertising the Seagram's Escapes brand of ready-to-drink alcoholic beverages (2011)
The sale to Australian Wine Holdco Limited, a consortium of international investors, will see Pernod Ricard offload 10 wine brands: Jacob’s Creek, Orlando, St Hugo, Stoneleigh, Brancott Estate ...
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