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  2. Gen Z and millennials aren’t buying lab-grown diamonds ...

    www.aol.com/finance/gen-z-millennials-aren-t...

    For example, a traditional solitaire Pandora ring, with a sparkling one-carat lab-grown diamond sitting on a 14K white-gold band, will set you back $1,750.At the other end of the scale, a mined ...

  3. Gen Z and millennials aren’t buying lab-grown diamonds ...

    www.aol.com/finance/gen-z-millennials-aren-t...

    At the other end of the scale, a mined alternative costs upwards of $16,000 at luxury brand Tiffany’s for the same size and style. “It's a matter of value,” Lacik explains.

  4. N. W. Ayer & Son - Wikipedia

    en.wikipedia.org/wiki/N._W._Ayer_&_Son

    N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time. The idea of engagement rings decorated with diamonds wasn't very popular in ...

  5. Engagement ring - Wikipedia

    en.wikipedia.org/wiki/Engagement_ring

    In 1947 the slogan "a diamond is forever" was introduced. [32] Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and ...

  6. Mary Frances Gerety - Wikipedia

    en.wikipedia.org/wiki/Mary_Frances_Gerety

    Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds .

  7. Brilliant (diamond cut) - Wikipedia

    en.wikipedia.org/wiki/Brilliant_(diamond_cut)

    Gold ring with Old European cut diamonds, late 1800s, Hallwyl Museum. The earliest diamond cutting techniques were simply to polish the natural shape of rough diamonds, often octahedral crystals. [1] Around the 1500s, polishing and cutting inventions made it possible to shape diamonds better, cut facets and make the stones sparkle more. [2]

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