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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. List of narrative techniques - Wikipedia

    en.wikipedia.org/wiki/List_of_narrative_techniques

    Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.

  4. Literature review - Wikipedia

    en.wikipedia.org/wiki/Literature_review

    Either way, a literature review provides the researcher/author and the audiences with general information of an existing knowledge of a particular topic. A good literature review has a proper research question, a proper theoretical framework, and/or a chosen research methodology. It serves to situate the current study within the body of the ...

  5. List of writing genres - Wikipedia

    en.wikipedia.org/wiki/List_of_writing_genres

    Literature review: a summary and careful comparison of previous academic work published on a specific topic; Research article or research paper; Scientific: scholarly publication reporting original empirical and theoretical work in the natural or social sciences. Technical report; Textbook: authoritative and detailed factual description of a thing

  6. Action (narrative) - Wikipedia

    en.wikipedia.org/wiki/Action_(narrative)

    Writing a story means weaving all of the elements of fiction together. When it is done right, weaving dialogue, narrative, and action can create a beautiful tapestry. [6] A scene top-heavy with action can feel unreal because it is likely that characters doing something—anything at all—would be talking during the activity. [7]

  7. Rule of three (writing) - Wikipedia

    en.wikipedia.org/wiki/Rule_of_three_(writing)

    The rule of three is a writing principle which suggests that a trio of entities such as events or characters is more humorous, satisfying, or effective than other numbers. The audience of this form of text is also thereby more likely to remember the information conveyed because having three entities combines both brevity and rhythm with having ...

  8. The Seven Basic Plots - Wikipedia

    en.wikipedia.org/wiki/The_Seven_Basic_Plots

    The contrasting three, where only the third has positive value, for example, The Three Little Pigs, two of whose houses are blown down by the Big Bad Wolf. The final or dialectical form of three, where, as with Goldilocks and her bowls of porridge, the first is wrong in one way, the second in an opposite way, and the third is "just right".

  9. Formalism (literature) - Wikipedia

    en.wikipedia.org/wiki/Formalism_(literature)

    Formalism rose to prominence in the early twentieth century as a reaction against Romanticist theories of literature, which centered on the artist and individual creative genius, once again placing the text itself in the spotlight to show how the text was indebted to forms and other works that had preceded it.