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Facebook Connect, [25] also called Log in with Facebook, like OpenID, is a set of authentication APIs from Facebook that developers can use to help their users connect and share with such users' Facebook friends (on and off Facebook) and increase engagement for their website or application. When so used, Facebook members can log on to third ...
NationBuilder is a Los Angeles-based technology start-up that develops content management and customer relationship management (CRM) software. Although the company initially targeted political campaigns and nonprofit organizations, it later expanded its marketing efforts to include other people and organizations trying to build an online following, such as artists, musicians and restaurants. [1]
The value of these tools to campaigns below the Presidential level also remains uncertain. Other kinds of internet tools for campaign management do not have such specific methods of organizing people. There is an increasing number of companies providing web-based software to replace database systems that require a specific computer or network.
The 2008 presidential election was the first election where candidates used the Internet and social media as a campaign tool. Nearly three-quarters of Internet users went online to learn more about the candidates in the election; this equates to 55% of the entire adult population.
Only the base Android operating system (including some applications) is open-source software, whereas most Android devices ship with a substantial amount of proprietary software, such as Google Mobile Services, which includes applications such as Google Play Store, Google Search, and Google Play Services – a software layer that provides APIs ...
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
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