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The book covers the basics of marketing strategy, and marketing tactics such as referral marketing, direct mail and email marketing, and Internet marketing. The book was reviewed positively by Small Business Trends and won the organization’s “2016 Small Business Book Award”. In 2016, Singleton co-wrote and co-published SEO for Growth: The ...
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
Scott initially released the book as a free, ungated e-book. It was subsequently published as a traditional printed book. [8] Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product ...
The Big Book of Social Media; The Big Payback (book) The Big Short; The Billion-Dollar Molecule; Billions of Entrepreneurs; Blue Blood and Mutiny; Blue Ocean Strategy; Boomerang: Travels in the New Third World; Brand Breakout; Built to Last: Successful Habits of Visionary Companies; Business Adventures; Business/IT Fusion; Buyology
The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article "The Long Tail" in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. [2] It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September ...
On December 9, 1996, the Financial Times cited Marketing Management as one of the 50 greatest business books of all time {December 9, 1996} Kotler is the author and co-author of over 166 published articles and 80 books. [11]
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Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. [1] He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, [2] Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 ...