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The fictional Brand X "other battery" depicted in the ad was made to look like rival Energizer batteries, much in the same way that Energizer's fictional rival "Supervolt" was made to resemble Duracell batteries. They also bore a slight resemblance to defunct Burgess batteries, which was likely coincidence.
From 1993 to 1995, Energizer ran a series of commercials featuring a fictional rival battery called "Supervolt" including a Supervolt weasel mascot, which was an obvious lookalike of Duracell. As Supervolt's battery sales had fallen, the company's CEO (portrayed by Rip Torn) sought to neutralize the Energizer Bunny by targeting its battery ...
Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
Energizer's parody ad began much as Duracell's original 1973 ad did, except that midway through the discussion of which drumming rabbit would last longest, it was interrupted by the Energizer Bunny, a different pink rabbit wearing sunglasses, flip-flops, and beating a bass drum. [5] Energizer created a multi-year campaign around the Energizer ...
It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004. [19] Prior to March 1, 1980, the company's alkaline battery had been called the Eveready Alkaline Battery (1959–1968), Eveready Alkaline Energizer (1968–1974) and Eveready Alkaline Power Cell (1974–February 29, 1980).
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In 1980, the brand was renamed Energizer. Modern alkaline batteries, due to technological improvements, can last as much as 40 times longer than the original prototype. In 1999, Urry gave his first prototype battery, along with the first commercially produced cylindrical battery, to the Smithsonian Institution.
The Eveready Battery Company is the manufacturer of both Eveready and Energizer batteries, and it is just one of the many companies owned by Energizer Holdings. Most of the other have their own pages: Wilkinson Sword, Schick, Playtex and Hawaiian Tropic. Thomas Blomberg 14:09, 30 October 2010 (UTC)