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For years, consumers have self-identified as Mac or a PC people, a label fueled in part by Apple's Mac vs. PC ads. Some research about the two companies' customers was even done by Hunch.com and ...
College campuses used computer mainframes in education since the initial days of this technology, and throughout the initial development of computers. The earliest large-scale study of educational computer usage conducted for the National Science Foundation by The American Institute for Research concluded that 13% of the nation's public high schools used computers for instruction, although no ...
John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as his satirical trilogy The Areas of My Expertise, More Information Than You Require, and That Is All, he is known for his personification of a PC in contrast to Justin Long's personification of a Mac in Apple's "Get a Mac" advertising campaign, and for his ...
Mac is a family of personal computers designed and marketed by Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to a type of apple called McIntosh. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops.
This video is part of our "Motley Fool Conversations" series, in which analyst Rex Moore discusses topics across the investing world.Today Rex talks with Motley Fool Inside Value advisor Retail ...
The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
The $300 million advertising campaign was designed to challenge Apple's Get a Mac campaign, in which a Microsoft Windows PC is personified as an uninteresting office employee overly concerned with work, by showing everyday people to be PC users, thus breaking the perceived stereotype depicted in the Get a Mac commercials. [4]
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