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Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions . Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational ...
Restaurants want to utilize the opportunity for free advertising via Facebook, as it is a platform that can be constantly updated with new items, deals or even new store locations. Photos and videos are a far more effective advertising medium, which makes Facebook a perfect media to use for advertising product.
Wholesale markets can either be primary, or terminal, markets, situated in or close to major conurbations, or secondary markets.The latter are generally found only in larger developing countries where they are located in district or regional cities, taking the bulk of their produce from rural assembly markets that are located in production areas.
The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line ( ATL ) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL).
The main features of cash and carry are summarized best by the following definitions: Cash and carry is a form of trade in which goods are sold from a wholesale warehouse operated either on a self-service basis or on the basis of samples (with the customer selecting from specimen articles using a manual or computerized ordering system but not serving themselves) or a combination of the two.
Ad-to-sales ratios for selected industries, 2004 [89] Industry Ad-to-sales ratio Health services 18.7 Transportation services 14.2 Motion pictures and videotape production 13.7 Food 11.9 Computer & office equipment 11.9 Computer & software wholesale 0.2
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In-image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” [2] Once a website owner integrates the scripts onto their publishing systems, site visitors can move their mouse over the images or look at an image for a certain amount of time to reveal an ad.