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2. Alternative fashion - Wikipedia

   en.wikipedia.org/wiki/Alternative_fashion

   Alternative fashion or alt fashion is fashion that stands apart from mainstream, commercial fashion. It includes both styles which do not conform to the mainstream fashion of their time and the styles of specific subcultures (such as emo , goth , hip hop and punk ). [ 1 ]

3. Bode (fashion brand) - Wikipedia

   en.wikipedia.org/wiki/Bode_(fashion_brand)

   The Bode brand is known for its use of historical techniques in modern fashion, such as using quilting, mending, patchwork, sashiko, boro, and appliqué. [1] [10] Emily Adams Bode was the first female designer to show at New York Fashion Week: Men's, the dedicated menswear shows at the event. [11] [12]

4. The Fold (brand) - Wikipedia

   en.wikipedia.org/wiki/The_Fold_(brand)

   In 2016, The Fold was one of 12 companies selected the by UK luxury brand association Walpole (founded by John Ayton) for its Brands of Tomorrow programme. [10] [11] [12]For several years, the company has supported Smartworks.org, a charity dedicated to donating free, smart workwear for women going back to work after a period of unemployment, with donations and fundraising activities.

5. Ganni - Wikipedia

   en.wikipedia.org/wiki/Ganni

   Ganni is a Danish contemporary ready-to-wear fashion brand. [1] Founded in 2000 by gallerist Frans Truelsen, it started gaining cult popularity as a designer label in the late 2010s under the tutelage of husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup. [2]

6. Marchesa (brand) - Wikipedia

   en.wikipedia.org/wiki/Marchesa_(brand)

   Marchesa is an American brand specializing in women's wear, based in New York City. It was established in 2004 by Georgina Chapman and Keren Craig . [ 1 ] [ 2 ] Marchesa is known for designing dresses for several celebrities, including Scarlett Johansson , Jennifer Lopez , Cate Blanchett , Anne Hathaway , and Penélope Cruz .

7. Fred Perry (clothing label) - Wikipedia

   en.wikipedia.org/wiki/Fred_Perry_(clothing_label)

   Fred Perry is a Japanese owned British sporting and fashion brand of clothing and accessories, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity as a casual wear in the 60s due to association with alternative UK culture, notably the mods.