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This World War I recruitment poster by James Montgomery Flagg, with more than four million copies printed in 1917 and 1918, defined not only an Army recruiting slogan, but also Uncle Sam's image for years to come. [1] [2] U.S. Army TV advertisement from 1986 using the "Be All You Can Be!" slogan
In the aftermath of World War II military recruitment shifted significantly. With no war calling men and women to duty, the United States refocused its recruitment efforts to present the military as a career option, and as a means of achieving a higher education. A majority – 55% – of all recruitment posters would serve this end.
The use of Kitchener's image for recruiting posters was so widespread that Lady Asquith referred to the field marshal simply as "the Poster". [23] The placement of the Kitchener posters including Alfred Leete's design has been examined and questioned following an Imperial War Museum publication in 1997.
This recruiting crisis certainly did not appear overnight and cannot be repaired overnight," Major General Johnny K. Davis of the United States Army said during a Senate Armed Services ...
Binder submitted winning entries in two categories. His poster for Defense Bonds took second place and his poster for the Army Air Corps Recruiting won first place. [17] [18] The Army Air Corps poster is among Binder's best-known works. [7] The simplicity of his minimalist design is striking, punctuated by flat, bold colors and changes in scale ...
Uncle Sam has also developed notoriety for his appearance in military propaganda, popularized by a 1917 World War I recruiting poster by J. M. Flagg. [4] According to legend, the character came into use during the War of 1812 and may have been named for Samuel Wilson. The actual origin is obscure. [5]
A "war for talent" is how the Army is describing its plummeting recruitment numbers. The military targets teenagers and young adults, but get this: most of them aren't qualified to serve.
The most famous military recruitment poster, at least in the United States (and surely that's all that matters ;-)). The "I Want You" image of Uncle Sam has become iconic, and the subject of countless parodies. This is a high quality scan of an original poster from 1917, not a modern remake.
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