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The following year, Honda established 500 motorcycle dealers and spent $150,000 on advertising in regions where it operated ($1,544,882 in 2023 dollars [5]). Honda's expansion into new U.S. markets was undertaken one region at a time over a five-year period, starting on the West Coast and moving east, creating new demand for motorcycles.
Bell Sports reacquired Bell Helmets in 2002, creating Bell Powersports. [8] In 2005, it reacquired Bell Racing Company, [9] and was itself merged into Easton-Bell Sports in 2006. [10] Vista Outdoor acquired the company in 2016. [11] In 2023, Vista Outdoor laid off numerous employees at Bell Sports facility in Scotts Valley, California.
Cycle Gear is a motorcycle accessories retailer featuring 165 stores in 39 states and an e-commerce website. The company is headquartered in Benicia, California. The business was founded in 1974 by Dave Bertram. The company founded the BILT and Sedici helmet brands in 2011. The company also founded Street and Steel and Hot-wired brands.
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The California New Car Dealers Association believes VW Group's involvement with Scout Motors legally restricts direct-sale practices in the state following a 2023 amendment.
In an open letter to Tavares this week, the head of Stellantis’ U.S. dealer council, Kevin Farrish, condemned the chief executive for prioritizing the company’s profits at the cost of sales ...
The first had Michael Swift in the 4x4 Limited class at the Ironman GNCC, the second was Bryan Buckhannon's 4x4 Open championship—and morning overall victory—also on his Outlander 800R. [29] In the U2 class, Can-Am X-Team racer Jeremie Dudding took the victory. In the Women's Novice class, Cassie Carlson finished the season with a win.
Club motorcycle racer, Don Becklin, started selling motorcycle gear from the attic of his grandfather's house in Grants Pass, Oregon in 1998. [1] By 2000, Becklin's motorcycle-related Internet retail enterprise moved out of the attic into a corporate office, a warehouse, and a retail outlet in Medford, Oregon under the Motorcycle Superstore ...
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