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Wendy's is accused of price gouging after announcing new plans to test dynamic pricing in their menu items. But Wendy's said their announcement was misconstrued.
UPDATE: Wendy’s is setting the record straight after reports that it would introduce surge pricing, or pricing that fluctuates based on consumer demand. In a Feb. 27 statement, the fast-food ...
In contrast, Wendy’s said in its February 27 blog post that new digital menu boards could instead provide a way for the company to offer items at lower prices when there is less customer demand.
Don’t call Wendy’s new pricing plan “surge pricing.” In a blog post on Tuesday, the fast-food chain explained that its test of new menus with prices that change throughout the day is not ...
Neil Saunders, a managing director with research firm GlobalData, said that even though dynamic pricing is already ubiquitous, the grief Wendy's got shows how sensitive consumers are to price ...
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. Wendy's says it has no plans to raise prices during the ...
Wendy’s is addressing the recent news that it would be implementing surge-pricing, raising the price of menu items based on demand.. The fast food chain released an official statement on 27 ...
Wendy’s will experiment with dynamic pricing, introducing digital menu boards with fluctuating prices and promotions, as early as next year. ... Four in five consumers check menu prices before ...
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