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ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
The ratings are based on items including surveys of consumers, reports from undercover shoppers, expert surveys, the number of consumer agency complaints against a company or service provider, and an analysis of publicly available databases. The first publication only covered the Washington DC area.
Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]
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The company's move to the Web made it possible for U.S. News & World Report to expand its service journalism with the introduction of several consumer-facing rankings products. By the early 2010s, under the leadership of Brian Kelly , the company had returned to profitability, largely through its list model, adopted in 2009, and the ease with ...
Consumer Reports (CR) named BMW the top overall pick in its 2024 Brand Report Card rankings, with the German automaker becoming the first back-to-back winner since 2017.
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