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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) outside the US.
In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time.
Marlboro was launched in 1924. Marlboro is the premium brand. Marlboro variants include: Marlboro Special, Marlboro Menthol, Marlboro Lights, Marlboro Lights Menthol, Marlboro Mix-9 Filter Kretek, Marlboro Flavor Plus, Marlboro Black Menthol, and Heatsticks, a heated tobacco product. [28]
The name of Philip Morris English Blend was changed to Philip Morris Special Blend in 1948. In the 1950s, the brand was the sponsor of C.B.S. television’s I Love Lucy show; when it was originally broadcast, the show’s credits would appear over a package of Philip Morris cigarettes.
Marlboro: Philip Morris International (International) PMFTC (Philippines only) Philip Morris USA (United States only) United States: 1924; 100 years ago () [citation needed] Maraton Nojorono Indonesia [citation needed] Mark PMFTC: Philippines [citation needed] Mark Adams No. 1: Grand River Enterprises Germany Germany: 1990s Maryland: Landewyck ...
Even the "taste" of a product was greatly influenced by the brand's image and reputation. Merit, as a free-standing brand, had difficulties in being perceived as flavourful, whereas in contrast, product line extensions like Marlboro Lights had the advantage of being perceived as more flavourful due to the taste reputation of the "parent" brand.
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In 2011, Philip Morris created three variations (Chesterfield Red, Chesterfield Blue and Chesterfield Menthol) for the UK market. [3] In 2018, Phillip Morris discontinued Chesterfield non-filter cigarettes in the United States; [ citation needed ] shortly thereafter (January 2019), the company began limited US testing of three filtered ...