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Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Later the Lego Group discovered that "Lego" could be loosely interpreted as "I put together" or "I assemble" in Latin. [7] Christiansen selected Lego, and the company began using it on its products. Following the Second World War, plastics became available in Denmark, and Lego purchased a plastic injection molding machine in 1947.
The turnaround is apparent in the company's financials: Lego Group's revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
A sales company for Lego is built in Hohenwestedt, Germany. 1957: Godtfred Kirk Christiansen is appointed managing director. First Lego flags, lights, and windows. 1958: The Lego brick design is improved to allow better versatility and "locking" ability. Ole Kirk Christiansen dies; Godtfred inherits leadership of the Lego Company.
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...
Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.
Lego Ninjago (stylized as LEGO NINJAGO; IPA: / n ɪ n ˈ dʒ ɑː ɡ oʊ /, nin-JAH-goh [2]) is a Lego theme that was created in 2011 and a flagship brand of The Lego Group.It is the first theme to be based on ninjas since the discontinuation of the Lego Ninja theme in 2000.
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