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The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known. Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children ...
"Fried Chicken & Red Beans" – chicken pieces (rubbed with salt and pepper, dipped in egg-wash of egg, water and ice, dredged in flour), deep-fried in grease, served with a side of red beans (made with red beans, ham hocks, smoked sausage, butter, onions, celery and green bell peppers), topped with raw white onions.
His television work included hosting the 1970s Canadian CTV variety series The Pig and Whistle, but his most familiar role was as the fictitious sailor Captain Birdseye, the mascot for Birds Eye frozen foods in scores of British TV commercials from 1967 to 1998. In a 1993 poll he was voted the most recognised naval captain after Captain Cook. [3]
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Korean-style chicken wings: "Jay’s Crisp Barbecue Wings" – brined for 24 hours in salt, sugar, secret spices and water, battered in buttermilk and double-fried in a pressure-fryer and then an open fryer, tossed in gochujang (a Korean sauce made with soy sauce and sesame oil and secret spices), and sprinkled with sesame seeds. Emmy Squared
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Birds Eye is an international brand of frozen foods [1] founded in the United States and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia. The former Birds Eye Company Ltd., originally named "Birdseye Seafood, Inc." had been established in the United States by Clarence Birdseye in 1922 to ...
"Blue Corn Enchiladas" – chicken (stewed in onions, garlic, salt, pepper), shredded and topped with red chili puree (made with dried red hatch chile, onions, garlic, salt, black pepper, and water, blended and sautéed), green chili sauce (made with green hatch chili peppers, corn flour and water), shredded melted cheese stacked on deep-fried ...
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