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The website is licensed to operate by the National Association of Realtors (NAR), the real estate industry's largest trade association. [3] [7] The company's business model is built around selling referral-based solutions, leads, and advertising to agents, brokers, and others in the real estate industry. [8] Realtor.com covers 80 countries.
The National Association of Realtors (NAR) is an American trade association [5] for those who work in the real estate industry. As of December 2023, it had over 1.5 million members, [6] making it the largest trade association in the United States [7] including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
The National Association of Real Estate Brokers (NAREB) is a real estate trade organisation that was established on July 29, 1947. NAREB was created by African-American real estate professionals as an alternative space for African-Americans who were racially and specifically excluded from the National Association of Realtors .
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In the United States, the term realtor is trademarked by the National Association of Realtors, which uses it to refer to its active members, who may be real estate agents or brokers. [ 16 ] [ 17 ] [ 18 ] In Canada, the trademark is used by members of the Canadian Real Estate Association . [ 19 ]
The following day, on September 15, 1960, the National Association of Real Estate was incorporated. This association gradually rebranded into Nareit, which has partnered with several other entities in its investor outreach endeavors, most notably the FTSE Group and the European Public Real Estate Association. They have established the FTSE EPRA ...
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