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[2] Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. [3] [4] Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch. [5] [6] [7]
Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters. It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012. [1]
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Here are 19 books we think every young professional should read before starting their first job: Natalie Walters contributed to a previous version of this article. 'What Color is Your Parachute ...
All Marketers Are Liars uses examples from areas such as organic products, the Goodyear Blimp, and Cold Stone to illustrate the power of marketing an authentic story. From the book jacket: "All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. [1] He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, [2] Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 ...
The following is a list of books by John C. Maxwell. His books have sold more than twenty million copies, with some on the New York Times Best Seller list. Some of his works have been translated into fifty languages. [1] By 2012, he has sold more than 20 million books. [2]
Amazon's Best Books of the Year is a list of best books created yearly by Amazon.com. It is a list of best books picked by Amazon editors and customers. It began in 2000. Customer favorites are ranked according to the number of sales made through October, for books published in that calendar year. The lists are usually announced in early November.