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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
During a counterfeit bust in New York in 2007, federal police, with the help of local Private Investigator Ray Dowd, seized $200 million in fake designer clothing, shoes, and accessories from one of the largest-ever counterfeit smuggling rings. Labels seized included Chanel, Nike, Burberry, Ralph Lauren and Baby Phat. Counterfeit goods are a ...
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] The clothing brand that followed gained popularity in the US and attracted the attention of celebrities such as Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church. Audigier helped popularize the brand, but left on amicable terms in 2007. He went on to popularize the Ed Hardy brand. [7]
In 2006 Berman also acquired the exclusive rights to distribute Ed Hardy clothing line and its associated labels in Australia, under the company name Ed Hardy Operations. Berman opened 14 retail stores in the country and signed sublicensing agreements in other Australasian countries.
In 1999, Ed Hardy and Mike Malone partnered with Steven Grasse from the Philadelphia-based creative agency, Quaker City Mercantile, to establish Sailor Jerry Ltd. [17] [18] The limited company, which owns the commercial rights to Collins' letters, art, and flash, uses his designs on clothing and items such as ash trays, sneakers, playing cards ...