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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
The first Wikipedia logo. In January 2001, Jimmy Wales used the flag of the United States as a placeholder logo for Wikipedia's UseModWiki instance. [4] Wikipedia's first true logo was an image originally submitted by Bjørn Smestad – under the username Bjornsm – for a Nupedia logo competition which took place in 2000. [5]
Some wikis chose a similar design with text in their own languages (e.g. the Dutch Wikipedia that used a text from the classic book Max Havelaar). Others used the English logo but added the color of a national flag (most of the Nordic language projects, Danish, for example) or simply a translation of "The Free Encyclopedia" (e.g. German).
Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson , a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design.
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In its press release, the team made no mention of the racial controversy, instead emphasizing the military symbolism of the graphic elements in the redesigned "W" primary logo that goes along with the new name. The design of the new "crest" combines elements of the team's history and its connection to the city of Washington. [24]
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