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Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Quantitative analysis is the use of mathematical and statistical methods in finance and investment management. Those working in the field are quantitative analysts (quants). Quants tend to specialize in specific areas which may include derivative structuring or pricing, risk management, investment management and other related finance occupations.
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Springer Science+Business Media [52] Patricia Dechow, University of Southern California [52] Review of Quantitative Finance and Accounting: 0924-865X: 0.477 Springer Science+Business Media [53] Cheng-few Lee, Rutgers University [53] Tax Law Review: 0040-0041 [nb 1] New York University School of Law [54] Deborah H. Schenk, New York University ...
A list of articles relating to quantitative research methods. This category is often contrasted with qualitative research . Wikimedia Commons has media related to Quantitative research .
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Many universities offer courses in business economics and offer a range of interpretations as to the meaning of the word. [8] The Bachelor of Business Economics (BBE) Program at University of Delhi is designed to meet the growing need for an analytical and quantitative approach to problem solving in the changing corporate world by the application of the latest techniques evolved in the fields ...