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Tiger Beer is a Singaporean brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific , formerly known as Asia Pacific Breweries. The company is a joint venture between Heineken N.V. and Singaporean multinational food and beverage company Fraser and Neave .
[1] [2] The company's first brewery, located at Alexandra Road, became operational in October 1932, with the production of Tiger Beer. [3] [4] In July 1931 the Archipel Brouweriji Compagnie (Archipelago Brewery Co.) was formed in Batavia (now known as Jakarta), by German brewer, Beck's, constructing breweries in both Singapore and Batavia. [5]
In Malaysia, Tiger Beer is marketed by Heineken Malaysia Berhad, exported from Singapore. In the United Kingdom, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. It is now brewed in Edinburgh. Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers ...
A variant of regular Tiger Beer, Tiger Crystal is a light lager with a 4.2% ABV, brewed at -1 °C giving the beverage a low bitterness and refreshing finish. [6] Initially released as a limited-edition beverage in conjunction with the Lunar Year of the Tiger in Malaysia in 2010, [ 14 ] the beverage returned in 2019 after proving to be a success ...
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The company claimed to have a 99% market share of the beer market in Laos in 2008, though this may have been eroded by the arrival of Singapore's Tiger beer on the market. [ 5 ] Beerlao was an official sponsor of the 2009 Southeast Asian Games held 9–18 December 2009 in Vientiane as well as most sports events in the country.
Beer in Singapore; A. Archipelago Brewery; H. Heineken Asia Pacific; T. Tiger Beer This page was last edited on 10 October 2019, at 20:57 ...
Subsequently, the word "brewery" was dropped from the company name in 1982 to remove the impression that the company was engaged only in beer making. New breweries were built during the 1970s and 1980s at Chandigarh, Madras, Nepal, and Kakinada near Hyderabad. Today, Mohan Meakin's principal brands are Old Monk rum and Golden Eagle beer.