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Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research . Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research :
Business Perspectives and Research (BPR) is an academic business and management journal that is published twice a year by Sage Publishing in association with the K. J. Somaiya Institute of Management Studies and Research in Mumbai. [1] It is edited by Preeti S Rawat. [2]
The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...
Publishing research in a top journal is generally seen as a significant achievement that demonstrates that the research was recognized by the authors' peers as having significant impact. [2] Additionally, articles in leading accounting journals influence subsequent research, and are often used in training accounting PhD students.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
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Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .