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As the oldest extant market research company in India, Kantar IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. It has been rated the 'Best Market ...
Since July 2021, the Director General of NCAER is Poonam Gupta, who is also a member of the Economic Advisory Council to the Prime Minister (EAC-PM). Before joining NCAER, she was Lead Economist, Global Macro and Market Research, International Finance Corporation (IFC); and Lead Economist for India at the World Bank.
The Centre for Monitoring Indian Economy (CMIE) is an independent private limited entity that serves both as an economic think-tank as well as a business information company. CMIE research group has built databases on the Indian economy and private companies. CMIE provides this information in the form of databases and research reports via a ...
The economy of India is a developing mixed economy with a notable public sector in strategic sectors. [5] It is the world's fifth-largest economy by nominal GDP and the third-largest by purchasing power parity (PPP); on a per capita income basis, India ranked 141th by GDP (nominal) and 119th by GDP (PPP). [58]
Indian Institute of Natural Resins and Gums (Indian Lac Research Institute) (Natural Resource) Ranchi: Indian Institute of Vegetable Research [14] (Natural Resource) Varanasi: Indian National Centre for Ocean Information Services (Natural Resource) Hyderabad: Indian Maritime University (Civil Service/Engineering) Chennai, Mumbai, Kolkata, Kochi ...
Traditionally the two parameters used to categorize consumers were occupation and education of the chief wage earner (head) of the households. The SEC classification, created in 1988, was ratified by Market Research Society of India (MRSI), is used by most media researchers and brand managers to understand the Indian consuming class.
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The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents.. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care ...