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  2. 96 Loyalty Quotes That Will Help Build Honesty and Trust - AOL

    www.aol.com/lifestyle/96-loyalty-quotes-help...

    These quotes stress the importance and value of this vital trait. The post 96 Loyalty Quotes That Will Help Build Honesty and Trust appeared first on Reader's Digest.

  3. 100 loyalty quotes by everyone from Shakespeare to ... - AOL

    www.aol.com/news/100-loyalty-quotes-everyone...

    These loyalty quotes help put words to the value of a trusting relationship as well as the heartbreak of betrayal, by names from Shakespeare to Selena Gomez. 100 loyalty quotes by everyone from ...

  4. 72 Small Business Quotes to Inspire Owners and Customers - AOL

    www.aol.com/lifestyle/50-small-business-quotes...

    For premium support please call: 800-290-4726 more ways to reach us

  5. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do ...

  6. Trust-based marketing - Wikipedia

    en.wikipedia.org/wiki/Trust-based_marketing

    Trust-based marketing focuses on customer advocacy techniques that assist consumers in making informed purchase decisions based on comprehensive marketplace options and equitable advice. The theory contends that being honest and open is the best path to building consumer trust and creating a more loyal customer base. This is said to give ...

  7. Integrity - Wikipedia

    en.wikipedia.org/wiki/Integrity

    [1] [2] In ethics, integrity is regarded as the honesty and truthfulness or earnestness of one's actions. Integrity can stand in opposition to hypocrisy. [3] It regards internal consistency as a virtue, and suggests that people who hold apparently conflicting values should account for the discrepancy or alter those values.

  8. 75 Best Consistency Quotes To Help Keep You Accountable - AOL

    www.aol.com/75-best-consistency-quotes-help...

    That's why these 75 consistency quotes are so motivating. ... “Relationships feed on credibility, honesty, and consistency.” — Scott Borchetta. ... “Trust is built with consistency ...

  9. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics.