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Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.
An effective store layout encourages consumers to shop the entire store [17] and view an extensive assortment of merchandise. [18] The most common forms of store layouts include grid layout, racetrack layout and free form layout. [18] Choosing a store layout depends on the type of store and the nature of the product sold. [18]
With respect to functionality of layout, retail designers consider three key issues; circulation – design for traffic-flow and that encourages customers to traverse the entire store; coordination – design that combines goods and spaces in order to suggest customer needs and convenience – design that arranges items to create a degree of ...
A shop fitter executes planning, designs shop layout and installs equipment and services. A shop fitting firm typically incorporates professional expertise in interior design, manufacturing of bespoke furniture, signage and fittings (with own or outsourced facilities) and purchasing of retail equipment.
The store environment consists of many elements such as aromas, the physical environment (furnishings, layout, and functionality), ambient conditions (lighting, air temperature, and music) as well as signs, symbols, and artifacts (e.g. sales promotions, shelf space, sample stations, visual communications).
A store-within-a-store, also referred to as store-in-store (North America) or shop-in-shop (U.K. et al.), refers to a space within a larger retail store, designated for use by a specific brand to feature its products, clearly branded with signs and other branding elements like color, materials, layout, etc. Such a space may be a section of the ...
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A storefront or shopfront is the facade or entryway of a retail store located on the ground floor or street level of a commercial building, typically including one or more display windows. A storefront functions to attract visual attention to a business and its merchandise. [1]
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