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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
In 1980, the brand was renamed Energizer. Modern alkaline batteries, due to technological improvements, can last as much as 40 times longer than the original prototype. In 1999, Urry gave his first prototype battery, along with the first commercially produced cylindrical battery, to the Smithsonian Institution.
It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004. [19] Prior to March 1, 1980, the company's alkaline battery had been called the Eveready Alkaline Battery (1959–1968), Eveready Alkaline Energizer (1968–1974) and Eveready Alkaline Power Cell (1974–February 29, 1980).
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From 1993 to 1995, Energizer ran a series of commercials featuring a fictional rival battery called "Supervolt" including a Supervolt weasel mascot, which was an obvious lookalike of Duracell. As Supervolt's battery sales had fallen, the company's CEO (portrayed by Rip Torn) sought to neutralize the Energizer Bunny by targeting its battery ...
The fictional Brand X "other battery" depicted in the ad was made to look like rival Energizer batteries, much in the same way that Energizer's fictional rival "Supervolt" was made to resemble Duracell batteries. They also bore a slight resemblance to defunct Burgess batteries, which was likely coincidence.
This page was last edited on 15 December 2023, at 03:46 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
An A27 battery is cylindrical, 27.8 mm (1.09 in) long [1] [4] and 7.7 mm (0.30 in) in diameter, with a typical weight of 4.4 grams, and a typical capacity around 20 mAh. It has a nominal voltage of 12 V. It is similar to the A23 battery, with almost the same length and the same nominal voltage, but thinner and made of eight LR732 button cells. [5]