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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
Both the Eveready and Energizer marks are used under license by auto parts magnate Pep Boys for their in-house car batteries. [55] The Energizer logo used by Pep Boys is similar to the 1980s-era logo first used with the consumer dry cell batteries. Both Eveready and Energizer are marketed as different brands in some markets in Asia.
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In 1980, the brand was renamed Energizer. Modern alkaline batteries, due to technological improvements, can last as much as 40 times longer than the original prototype. In 1999, Urry gave his first prototype battery, along with the first commercially produced cylindrical battery, to the Smithsonian Institution.
From 1993 to 1995, Energizer ran a series of commercials featuring a fictional rival battery called "Supervolt" including a Supervolt weasel mascot, which was an obvious lookalike of Duracell. As Supervolt's battery sales had fallen, the company's CEO (portrayed by Rip Torn ) sought to neutralize the Energizer Bunny by targeting its battery.
Energizer's parody ad began much as Duracell's original 1973 ad did, except that midway through the discussion of which drumming rabbit would last longest, it was interrupted by the Energizer Bunny, a different pink rabbit wearing sunglasses, flip-flops, and beating a bass drum. [5] Energizer created a multi-year campaign around the Energizer ...
Eveready Battery Company, a U.S. battery manufacturer which became Energizer Holdings Eveready Industries India, a battery maker in Kolkata once was owned by the above; Eveready East Africa, a Kenyan battery maker and seller and affiliate of the above; British Ever Ready Electrical Company, a battery maker later acquired by Energizer Holdings
Energizer Holdings (6 P) Pages in category "Consumer battery manufacturers" The following 30 pages are in this category, out of 30 total.