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Wellness Pet Food was founded in 1997. [ 5 ] [ citation needed ] Wellness recipes for dogs were introduced in 1997 [ 6 ] and Wellness cat recipes were added to the line in 2000. [ 7 ] [ citation needed ] By 2004, Wellness Pet Food became the leading natural pet food in independent pet specialty retailers.
Pets.com tried to build a customer base by offering discounts and free shipping, but it was impossible to turn a profit while absorbing the costs of shipping for heavy bags of cat litter and cans of pet food within a business field whose conventional profit margins are only two to four percent.
Petco Health and Wellness Company, Inc. is an American pet retailer with corporate offices in San Diego and San Antonio. Petco sells pet food, products, and services, as well as certain types of live small animals. Founded in 1965 as a mail-order veterinary supply company in California, it grew into a pet food and supplies chain.
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