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Outbound marketing may refer to: Older, non-pejorative sense of marketing communications; Newer, pejorative sense of interruption marketing; See also
Telemarketing. Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product.
They may work in an office with a call center or in retail. [1] [2] Customer service representatives answer questions or requests from customers or the public. They typically provide services by phone, but some also interact with customers face to face, by email or text, via live chat, and through social media. [3]
Service assurance is model that is centered on the concept of maximizing customer satisfaction. The belief is that such practices inevitably maximize the long-term profitability of an organization or enterprise. Numerous quality-regulating methods are often interwoven with CSA services. Under the CSA umbrella, it is typical to also find Quality ...
Business administration. Operations management for services has the functional responsibility for producing the services of an organization and providing them directly to its customers. [1] : 6–7 It specifically deals with decisions required by operations managers for simultaneous production and consumption of an intangible product.
Customer dynamics is an emerging theory on customer-business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone, email, Web and text, including those outside of organizational control like ...