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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

  3. Google Digital Garage - Wikipedia

    en.wikipedia.org/wiki/Google_Digital_Garage

    Google Digital Garage is a nonprofit program designed to help people improve their digital skills. It offers free training, courses and certifications [2] [3] via an online learning platform . Google Digital Garage was created by Google in 2015.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Google Primer - Wikipedia

    en.wikipedia.org/wiki/Google_Primer

    Google Primer. Google Primer was a free mobile application by Google, designed to teach digital marketing and business skills to small and medium business owners, startups, and job seekers using 5-minute interactive lessons. [1] [2] It was a part of Google's Grow with Google and Digital Unlocked initiatives.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    As marketing strategy. SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad ...

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