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Postmodernity (post-modernity or the postmodern condition) is the economic or cultural state or condition of society which is said to exist after modernity. [nb 1] Some schools of thought hold that modernity ended in the late 20th century – in the 1980s or early 1990s – and that it was replaced by postmodernity, and still others would extend modernity to cover the developments denoted by ...
Traditional brand management has grown increasingly hard and complex within the postmodern marketplace. [1] A brand in its modernist or traditional interpretation by marketing schools of thought and accredited, professional associations is defined as a, "name, term, design, symbol or any other feature that identifies one seller's good or services as distinct from those of other sellers.
When understanding the theory of postmodern public administration, it is important to make a differentiation between postmodern theory and the postmodern era as well as being able to differentiate between post-modernity (period of time) and postmodernism (theory/philosophy). Postmodern theory evolves out of the postmodern era.
Postmodern marketing is a term derived from postmodern philosophical movements where there are cultural tendencies of inherent suspicion towards a global cultural narrative or meta-narrative. Postmodern marketing takes this same philosophical perspective and applies it to the way advertising initiatives are handled in the current post-World War ...
Most thinking around the postmodern communication and marketing model is driven from an early 1990s scholastic journal article created by Stephen Brown and posted to the England Journal of Marketing. [4] In it Brown writes, one who approaches marketing from postmodern style should in many ways reject attempts to impost order and working in silos.
For Marx, what was the basis of modernity was the emergence of capitalism and the revolutionary bourgeoisie, which led to an unprecedented expansion of productive forces and to the creation of the world market. Durkheim tackled modernity from a different angle by following the ideas of Saint-Simon about the industrial system. Although the ...
If distinguished from hypermodernity, supermodernity is a step beyond the ontological emptiness of postmodernism and relies upon plausible heuristic truths. Whereas modernism focused upon the creation of great truths (or what Lyotard called "master narratives" or "metanarratives"), and postmodernity was intent upon their destruction (deconstruction); supermodernity operates extraneously of ...
The subject is constructed in late modernity against the backdrop of a fragmented world of competing and contrasting identities [6] and lifestyle cultures. [7] The framing matrix of the late modern personality is the ambiguous way the fluid social relations of late modernity impinge on the individual, producing a reflexive and multiple self. [8]