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In journalism, yellow journalism and the yellow press are American newspapers that use eye-catching headlines and sensationalized exaggerations for increased sales. This term is chiefly used in American English, whereas in the United Kingdom, the similar term tabloid journalism is more common.
Other styles are also used in news writing, including the "anecdotal lead", which begins the story with an eye-catching tale or anecdote rather than the central facts; and the Q&A, or question-and-answer format. The inverted pyramid may also include a "hook" as a kind of prologue, typically a provocative quote, question, or image, to entice the ...
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Techniques to hold the reader's attention include keeping the opening sentence to the point, showing attitude, shocking, and being controversial. [ 2 ] [ 3 ] One of the most famous opening lines, " It was the best of times, it was the worst of times ", starts a sentence of 118 words [ 4 ] that draws the reader in by its contradiction; the first ...