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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, and external website (standard) ads. To advertise on Twitter, there are promoted tweets, trends, and promoted accounts that show up on users' news feeds. There are branded channels, promoted videos, and video advertising for ...
Typosquatting, also called URL hijacking, a sting site, a cousin domain, or a fake URL, is a form of cybersquatting, and possibly brandjacking which relies on mistakes such as typos made by Internet users when inputting a website address into a web browser. A user accidentally entering an incorrect website address may be led to any URL ...
Twitter Zero is an initiative undertaken by Twitter in collaboration with mobile phone-based Internet providers, whereby the providers waive data (bandwidth) charges—so-called "zero-rate"—for accessing Twitter on phones when using a stripped-down text-only version of the website.
This meant putting the name of a user, a brand, an event or a group [14] in a post in such a way that it linked to the wall of the Facebook page being tagged, and made the post appear in news feeds for that page, as well as those of selected friends. [15] This was first done using the "@" symbol followed by the person's name.
The Huffington Post wanted to find out more about the people who follow the candidates. We hoped their 160-character bios might reveal a thing or two about political identity. Not everyone fills out their Twitter bio, but for those who do it acts as a sort of digital calling card.
In the context of media reports [54] and lawsuits [55] from people formerly working on Facebook content moderation, a former Facebook moderator (Chris Gray) has claimed that specific rules existed to monitor and sometimes target posts about Facebook which are anti-Facebook or criticize Facebook for some action, for instance by matching the ...
• Fake email addresses - Malicious actors sometimes send from email addresses made to look like an official email address but in fact is missing a letter(s), misspelled, replaces a letter with a lookalike number (e.g. “O” and “0”), or originates from free email services that would not be used for official communications.