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Sears Modern Homes were houses sold primarily through mail order catalog by Sears, Roebuck and Co., an American retailer. From 1908 to 1942, Sears sold more than 70,000 of these houses in North America, by the company's count. [ 1 ]
Sears, Roebuck and Co., commonly known as Sears (/ s ɪər z / SEERZ), [6] is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. [7]
The Sears Wish Book was a popular Christmas-themed catalog released annually by the American department store chain Sears in August or September. The catalog contained toys and other holiday-related merchandise. The first Sears Wish Book was published in 1933 [1] and was a separate catalog from the annual Sears Christmas catalog.
In 1896, Ward encountered its first serious competition in the mail order business, when Richard Warren Sears introduced his first general catalog. In 1900, Ward had total sales of $8.7 million, compared to $10 million for Sears, and both companies vied for dominance during much of the 20th century. By 1904, Ward had expanded such that it ...
In 1933, Sears, Roebuck and Co. produced the first of its famous Christmas catalogues known as the "Sears Wishbook", a catalogue featuring toys and gifts and separate from the annual Christmas catalogue. From 1908 to 1940, Sears also sold kit houses by mail order, selling 70,000 to 75,000 such homes, many of which are still lived in today. [22]
Houses by Mail: A Guide to Houses from Sears, Roebuck and Company. Wiley. ISBN 0471143944. Thornton, Rosemary (2004). Finding the Houses that Sears Built: A Guide to the 60 Most Popular Designs. Gentle Beam Publications. ISBN 0971558825. ——— (2004). The Houses That Sears Built: Everything You Ever Wanted to Know About Sears Catalog Homes ...
Roebuck was Sears's first employee, and he later became co-founder of Sears, Roebuck & Company, which was formed in 1891 when Sears was 28 years old. In 1895 the company was short of cash and Roebuck had left the business. Sears sold one half of the company for $75,000.00 to Aaron Nusbaum and his brother-in-law, Julius Rosenwald.
Soon the catalog, frequently reviled and even burned publicly by rural retailers, became known fondly as the "Wish Book." It was a favorite in households all across America. Ward's catalog soon was copied by other enterprising merchants, most notably Richard Warren Sears, who mailed his first general catalog in 1896. Others entered the field ...
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