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The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard.
Gudrun Sjödén, Stockholm, Sweden Gudrun Sjödén, Monmouth Street, Covent Garden, London. Gudrun Sjödén (née Rådevik) is a Swedish fashion label and retail chain.In 2016 the company is headquartered in Stockholm, and has 12 stores in Sweden, Norway, Denmark, Finland, the UK and the US, and via a Germany subsidiary, six stores in Germany.
Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products. [9] Gudrun Sjödén is a Swedish fashion designer known for a colorful line of clothes. Whyred was created by Roland Hjort, Lena Patriksson and Jonas Clason in 1999. The brand is known for its signature parka ...
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
Polarn O. Pyret makes clothing and outdoor wear for children aged up to 12 years. [ 11 ] [ 12 ] The company does not merchandise its clothing by gender and much of its range is gender neutral. [ 13 ] Their clothing is known for being durable [ 14 ] [ 15 ] and easy to hand down.
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[10] [11] In 1979, Gant became a subsidiary of apparel manufacturer The Palm Beach Company and ceased operations in New Haven. [5] In the early 1980s, Gant entered the international market when Pyramid Sportswear of Sweden was given the right to design and market Gant outside the US. Initially, Pyramid only offered the Gant label in Sweden but ...