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Cutex introduced nail tints in 1914, [5] and a liquid nail polish for the first time in 1917. [6] [7] The product took a long time to catch on; in 1927, it was reported as being a fad in London. [8] [9] In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the mass adoption of liquid nail ...
In April 2013, PPG completed the acquisition of AkzoNobel North American architectural coatings business including Glidden, Liquid Nails, and Flood brands. [ 14 ] 2013 revenue was US$15.1 billion, while assets were US$15.9 billion.
The end-user then crushes it into a fine powder and mixes it with ethyl alcohol before use, to dissolve the flakes and make liquid shellac. [13] Liquid shellac has a limited shelf life (about 1 year), so is sold in dry form for dissolution before use.
Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc. In 1989, OPI expanded its portfolio to nail lacquers and later other products.
The company sold in excess of 200 shades of nail polish, [21] each of which is given a woman's name. It also has a line of makeup and skin care products. [1] These have included both sun screens and moisturizers. [22] In 2014, Julep produced the Plié Wand, an ergonomic nail polishing brush that attaches to the top of nail polish caps. [23]
Hard Candy is an American cosmetics company, founded in 1995 by Iranian-American sisters Dineh Mohajer and Pooneh Mohajer (who now owns tokidoki), along with Dineh's ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics) and his brother Reuben Einstein.
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