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As of October 2020, Shein was the world's largest online-only fashion firm. [12] Shein was noted for being an early adopter of TikTok as a promotional tool, and the firm's ability to advertise viral items boosted its popularity. [6] By November 2021, Shein grew from a company valued at $15 billion to one valued at $30 billion. [12]
SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, [2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model.The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers [who?] promote its products.
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Temu (/ ˈ t iː m uː / ⓘ TEE-moo) is an online marketplace operated by the Chinese e-commerce company PDD Holdings, which is owned by Colin Huang. [10] [9] [11] It offers heavily discounted consumer goods [12] mostly shipped to consumers directly from China.
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The activities of the Otto Group's business include e-commerce, over-the-counter retail, and catalogue sales channels. In the 2023 financial year, the Otto Group generated revenue of €16.2 billion, of which around €12 billion was generated online, making the Otto Group one of the largest online retailers in the world. [1]
PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16- to 24-year-old women. [2] The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. [3] [4] The brand's headquarters are in Manchester. PrettyLittleThing has offices in London, Paris and Los Angeles. [5]