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An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication ...
A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or ...
"Democracy is on the ballot, political violence and intimidation are on a rise all across America. And you remember January 6, the angry mob that stormed the U.S. Capitol, attacked law enforcement ...
Fear is a strong emotion and it can be manipulated to persuade people into making emotional rather than reasoned choices. From car commercials that imply that having fewer airbags will cause the audience's family harm, to disinfectant commercials that show pathogenic bacteria lurking on every surface , fear-based advertising works. [ 16 ]
The president-elect is not a known fan of writer and politician Hilaire Belloc, but he should remember the fate of the eponymous boy in the poem, “Jim” — he ran away from his nurse’s care ...
The theory that terrorists will sneak across the U.S.-Mexico border to attack Americans has been a recurring theme in conservative media and politics for more than 20 years, even though the ...
Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information , and is a manifestation of the appeal to fear .
The political process provides ample opportunity to utilize crowd-manipulation techniques to foster support for candidates and policy. From campaign rallies to town-hall debates to declarations of war, statesmen have historically used crowd manipulation to convey their messages.