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The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines. [2] The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign.
In 2003, the Department of Tourism initiated one of its most successful tourism promotion projects, Wow Philippines, under Secretary Richard Gordon. [citation needed] The latest improvements [clarification needed] in the tourism industry in the country came about with the passage of Republic Act No. 9593 or the "Tourism Act of 2009." [citation ...
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
Conrad Manila was designed by WOW Architects. [2] The firm was also responsible for the interior design of the building. [3] On March 7, 2013, SM Hotels and Conventions Corporation announced that they reached an agreement with Hilton Worldwide, the operator of the Conrad Hotels hotel brand, that the SM subsidiary would manage Conrad Manila. The ...
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Palawan, which includes Coron, is a UNESCO Biosphere Reserve.. Tourism is an important sector for the Philippine economy.The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2]
This image or logo only consists of typefaces, individual words, slogans, or simple geometric shapes. These are not eligible for copyright alone because they are not original enough, and thus the logo is considered to be in the public domain. See Wikipedia:Public domain § Fonts or Wikipedia:Restricted materials for more information.