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Liquidity is an attribute to an asset. The more quickly an asset is converted into money the more liquid it is said to be. [1] According to Keynes, demand for liquidity is determined by three motives: [2] the transactions motive: people prefer to have liquidity to assure basic transactions, for their income is not constantly available.
Since a business that seeks to increase its sales level will require more assets to meet that goal, some provision must be made to accommodate the change in assets. To phrase it another way, the business must have some plan to actually finance the new assets that will be needed to increase sales.
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The basic principle is that the account receiving benefit is debited, while the account giving benefit is credited. For instance, an increase in an asset account is a debit. An increase in a liability or an equity account is a credit. The classical approach has three golden rules, one for each type of account: [15]
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Up to a certain point, the use of debt (such as bonds or bank loans) in a company's capital structure is beneficial. When debt is a portion of a firm's capital structure, it permits the company to achieve greater earnings per share than would be possible by issuing equity.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
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