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Aflac Incorporated / ˈ æ f l æ k / (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. [3] It was founded in 1955 and is based in Columbus, Georgia .
American Family Insurance was founded on October 3, 1927, [5] when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company (not to be confused with the Farmers Insurance Group) in Madison, Wisconsin. At the time, the company's product was auto insurance and its target market was farmers.
When most people hear Aflac , they think of the brilliant marketing campaign featuring a duck that annoyingly quacks the insurance company's name at prospective policyholders. But there's ...
Let's especially start in Japan, where I know your cancer insurance has really been the genesis of how it all began. Amos: Well, let me go back to the World's Fair in Osaka, Japan, in 1970.
Americans who buy cars or homes are usually required to insure them—but amid recent crushing inflation, the supplemental nature of Aflac’s insurance products makes them a relative luxury for ...
In 2024 Sentry Insurance announced that it would acquire The General from American Family Insurance for $1.7 Billion, and the acquisition finalized on January 1, 2025. [2] The General specializes in insuring drivers who are considered "high risk" whose car insurance premiums are typically more expensive. [3]
Aflac's 'golden goose' and success in Japan. Amos calls the Aflac duck his “golden goose.” In 2000, two advertising executives came up with the idea to mock the company's name, and Amos took a ...
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