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Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, [6] former students at Stanford University. It is known for representing a mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects. In 2023, Snapchat had over 300 million monthly active ...
The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name. [12] Snap is co-owned by Tencent (which holds a 45.43% stake) and NBCUniversal , a division of Comcast (whose stake is undisclosed).
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Snapchat sends messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. [ 126 ] [ 127 ] Snaps can be directed privately to selected contacts, or to a semi-public "Story" or a public "Story" called "Our Story."
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