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Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
Wood stain is a type of paint used to colour wood comprising colourants dissolved and/or suspended in a vehicle or solvent. Pigments and/or dyes are largely used as colourants in most stains. The initial application of any paint or varnish is absorbed into the substrate similarly to stains, but the binder from a stain resides mainly below the ...
It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 [3] [4] and still being broadcast in advertisements and online media as of 2021. [5]
Waterproofing conducted on the exterior of a freeway tunnel. Waterproofing is the process of making an object, person or structure waterproof or water-resistant so that it remains relatively unaffected by water or resisting the ingress of water under specified conditions.
In Ireland, where it was only positively identified in 2001, it is more common and far more widespread than the wood white (L. sinapis). [3] Since it looks and behaves like its close relative further research is needed to discover its true distribution, indeed on the continent its current known distribution is suspiciously patchy.
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