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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Apple customers gained a reputation for devotion and loyalty early in the company's history. In 1984, BYTE stated that: [12] There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company. Both groups are right.

  3. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  4. Apple supply chain - Wikipedia

    en.wikipedia.org/wiki/Apple_supply_chain

    Apple supply chain. Apple Inc. manufactures most of its products in China through partners like Foxconn. Apple's decision to outsource its manufacturing has received significant criticism, due to allegations of poor working conditions, long work hours, and other labor rights violations. In response, Apple launched its Supplier Responsibility ...

  5. How Does Apple Boost Its Returns? - AOL

    www.aol.com/news/2011-12-10-how-does-apple-boost...

    Apple, along with Dell, offers an extremely high return on equity at above 40%, and that's especially high given the massive amount of cash and securities that it holds. The other two listed ...

  6. 3 Reasons Apple Stock Is a Buy and Hold

    www.aol.com/3-reasons-apple-stock-buy-091500255.html

    The legendary Warren Buffett's single biggest holding by a mile is Apple (NASDAQ: AAPL).The iPhone maker makes up 43% of Berkshire Hathaway's portfolio -- close to $170 billion in AAPL stock ...

  7. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    As of 2016, Apple has around US$234 billion of cash and marketable securities, of which 90% is located outside the United States for tax purposes. [292] Apple amassed 65% of all profits made by the eight largest worldwide smartphone manufacturers in quarter one of 2014, according to a report by Canaccord Genuity. In the first quarter of 2015 ...

  8. Appleā€™s Trade-In Program Will Give You Gift Cards in ... - AOL

    www.aol.com/apple-trade-program-gift-cards...

    When you trade in your old device, you can receive up to $650 in Apple gift cards, which you can apply to your new phone or other Apple products. Trade-in value depends on the age, model and ...

  9. History of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/History_of_Apple_Inc.

    Contents. History of Apple Inc. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Mac personal computer.