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The Entrepreneurship Education-based TLE is focused on the learning of some livelihood skills every quarter, so that the student may be equipped to start a small household enterprise with family members. It covers three domains: Personal Entrepreneurial Competencies, Market and Environment, and Process and Delivery.
Elements. Entrepreneurship includes the creation or extraction of economic value. [ 11 ][ 12 ][ 13 ] It is the act of being an entrepreneur, or the owner or manager of a business enterprise who, by risk and initiative, attempts to make profits. [citation needed] Entrepreneurs act as managers and oversee the launch and growth of an enterprise.
Social entrepreneurship. Student organizers from the Green Club at Newcomb College Institute formed a social entrepreneurship organization in 2010 that aimed to encourage people to reduce waste and live in a more environmentally conscious way. Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in ...
Disruptive innovation. An 1880 penny-farthing (left), and a 1886 Rover safety bicycle with gearing. In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. [1]
Product-market fit, also known as product/market fit, is the degree to which a product satisfies a strong market demand. Product-market fit has been defined by its inventor as "a unique product offering that people desperately want." [1] It is a first step to building a successful venture in which the company meets early adopters, gathers ...
Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed [15] market research to be the quintessence of marketing. Market research is a way that producers and the marketplace ...
Techno-economic assessment or techno-economic analysis (abbreviated TEA) is a method of analyzing the economic performance of an industrial process, product, or service. The methodology originates from earlier work on combining technical, economic and risk assessments for chemical production processes. [1] It typically uses software modeling to ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...