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Social-media posts that describe a person’s behavior without addressing that person are sometimes called subliminal messages, subliminal statuses, or, on Twitter, subtweets. These subliminal posts aren’t really subliminal as much as they’re just passive-aggressive.
Since the Latin word limen means "threshold", something subliminal exists just below the threshold of conscious awareness. The classic example of a subliminal message is "Eat popcorn" flashed on a movie screen so quickly that the audience doesn't even notice it consciously.
For some, subliminal messages are synonymous with mind control: a form of insidious mental manipulation designed to alter our behavior so that we’ll buy a certain product, vote for a certain political candidate, or become socially re-engineered in some way without our consent or even our knowledge.
Subliminal stimuli (/ sʌbˈlɪmɪnəl /; sub- literally "below" or "less than") [1] are any sensory stimuli below an individual's threshold for conscious perception, in contrast to supraliminal stimuli (above threshold). [2]
not recognized or understood by the conscious mind, but still having an influence on it: a subliminal message.
Each of your five senses constantly sends new information to your brain. And there’s another way your brain receives information: through subliminal messages. The unconscious mind picks up on things you don’t even realize.
subliminal message in British English. (səbˈlɪmɪnəl ˈmɛsɪdʒ ) noun. marketing. a message passed to the human mind without the mind being consciously aware of it, as, for example, in advertising. Collins English Dictionary. Copyright © HarperCollins Publishers.